See the Work
Chase’s Portfolio
The Cheetah House
Integrated Marketing Campaign
This campaign covers research, brand identity & development, and social media management for The Cheetah House: a non-profit organization created and led by Dr. Willoughby Britton of Brown University. This was a project for COM 462 at Flagler College, where my team worked directly with Dr. Britton, the director of the Clinical and Affective Neuroscience Laboratory. As Creative Director, I created all digital content for social media, logos and developed their brand identity.
Meghan Jane Salon, LLC.
Media Kit
This campaign covers research, brand identity & development, and social media management for The Cheetah House: a non-profit organization created and led by Dr. Willoughby Britton of Brown University. This was a project for COM 462 at Flagler College, where my team worked directly with Dr. Britton, the director of the Clinical and Affective Neuroscience Laboratory. As Creative Director, I created all digital content for social media, logos and developed their brand identity.
Another Chance Ranch
Ongoing IMC Campaign
Another Chance Ranch is a non-profit 501(c)3 animal sanctuary in St. Augustine, FL. This is digital Integrated Marketing Communications campaign that includes event promotion, website redesign, enhanced SEO and a reboot of their social media presence. This campaign was for COM 359- PR Campaigns at Flagler College. ACR is also a client of Dow Advantage PR Group, where the event promotion was focused on for their Heart Glow fundraiser in February 2020.
ECOSTA
Logo Design
ECOSTA is a Green Business Recognition program created by the City of St. Augustine. For this project, the name of the program, tagline and logo were developed for the client through research and creativity. As a class, ART 228- Design Methods at Flagler College, we brainstormed and determined name options and taglines for the program. We then each created multiple logos for the program and sent the best to the client. The logo I created was in the top three choices. Unfortunately due to COVID-19 the program was put on hold, but is set to resume in April 2021.
WaterWoman - WWSE
Logo Design
WaterWoman Sustainability Education, Inc. is a 501(c)3 non-profit organization dedicated to educating school-aged children to help end the global water crisis. As the team’s creative director, I worked alongside team members to establish and design the WWSE brand, specifically on logo creation and the development of the WaterWoman Superhero character.
Dow Advantage PR
Website Redesign
As Vice President of Dow Advantage student-run PR firm at Flagler College, I was responsible for operating the Dow Advantage website. With that, I conducted a complete redesign and rebrand of the Dow Advantage Wixsite, highlighting our goals, objectives, team members and clients. Research, writing and SEO enhancement all took place in creating Dow’s online presence.
Avenir Next
Type Specimen Study
This is a typeface specimen book for Avenir Next by type designer Adrian Frutiger for ART 227- Type Studio at Flagler College. This book demonstrates the typeface, Avenir Next, applied to headlines and text in a variety of sizes. Conceptual exploration of the typeface is paired with a nautical sailing theme seen consistently throughout. Research, design, and concept development are all showcased with this project.
Skip the Straw
Flagler College Campaign
The Save the Sea - Skip the Straw campaign was a campus wide, semester long campaign to encourage students to omit single-use plastics. This campaign was for COM 224 A F - Foundations of Strategic Communication and PR. My team was successful in reaching goals and SMART objectives prior to the end of the campaign. This project included brand development, research, and outreach.
Barbed
Modular Type Specimen
Barbed is a modular typeface created for ART- 227 Type Studio at Flagler College. This typeface was created completely using a grid of modular blocks in order to show that a typeface is simply a system of elements. I created a design concept and application from scratch with the idea of barbed wire as the focus of the typeface, including a poster display of the font in action.
Coast Modern
Mock Rebrand
This is a mock-client project for ART 228- Design Methods at Flagler College. This project included a logo rebrand for a musical artist, Coast Modern, and an album cover redesign. The purpose is to create an enhanced visual connection between their music and their brand.
Pepsi 1893 Original Cola
Mock Advertising Campaign
This is a mock-client project for Pepsi’s product, 1893 Original Cola for COM 308- Advertising Writing at Flagler College. Working with a partner, we created a complete ad campaign based off of an original creative theme. Including print advertisements, radio spots, television commercials, social media, and innovative marketing ideas. In addition to the marketing materials, this project is compiled into a lookbook accompanied with a campaign pitch.